Learn how our Rim Collection is helping define architectural space and foster creativity at WPP’s new Atlanta campus.
Located in the heart of Atlanta’s Beltline district, advertising and marketing giant WPP’s new campus offers 39,300 square ft of space for twelve of the agencies under its corporate umbrella. Envisioned as a hub for collaboration and creativity by BDG Architecture + Design, the project needed a lighting solution that could unify the various offices, guide movement through the campus, and inspire the creative minds working in the space. Our Rim collection, available in a wide variety of geometric shapes and sizes, fit the brief.
With a design plan focused on connecting individuals, teams and the surrounding city, BDG’s vision drew on the character of Atlanta, and the warm sentiments of the South. The palette included, red accents and natural wood, with light acting as a key storytelling element. Rim’s customizable luminaires indeed provided a visual language to illuminate the space and serve as a natural complement to this palette.
The WPP Campus offers a great example of how our collaborative approach with designers and architects can elevate and revitalize a space. For BGM, the flexibility of our Rim collection proved to be a design medium in its own right, capable of enhancing the feel of the campus for the people who work there.
Rather than provide simple illumination, Rim collection creates a cohesive lighting scheme that blends harmoniously with the architecture and function of the space. It offers spatial definition, rhythm, and a brightened sense of place, and shows that when lighting is designed with intention, it can become a part of the architecture itself, helping illuminate ideas that take shape within its glow.
